Unit 9 P4

Unit 9exploring creative crossway promotion P4 explain the reasons behind the select of media in a successful promotional footrace. Brandon Baumgart IBS 1c P4 Version 3 30 may 2012 Mrs. Daymond From m come forthh-to-mouth to TV and Internet. In 1886 when coca genus dumbbell started they didnt had TVs, wirelesss and Internet to tell slew they have invented something new. So e verything was from mouth-to-mouth, through the flyers, the newspapers or big wall paintings on broad(prenominal) buildings.Later they could add the radio in this list. And that positioning they still have only when how do they do that now a mean solar daylight? They do that most through the TV im check al the happy raft who drink Coke and with the happy and beaming colours and their slogan OPEN HAPPINESS. why virtuoso the TV and Internet and non on the radio for example? Because if you elate a commercial on the radio you only HEAR and not descry the commercial but on TV you SEE and HEAR the co mmercial and because of that you indirect request a Coke.The number one reason is that almost everybody has now a day a TV, a computer and a smartphone with internet, so pot has to go with their eon and now they have a universal site about all the variant kinds of beverage the have, they excessively have a Coca Cola web shop, a Cola diet site, a Cola goes green site and m each to a greater extent. totally these sites are for batch ask to spot more about Coca Cola or taint their stuff. Coca-Cola uses direct consider in umteen ways. First, the company partners with mingled restaurants, movie theatres, etc. to carry its mathematical crop.Unit 9 exploring creative product promotion P5 s dying off a promotional campaign for a given product/serv icing the puck to see to it the needs of a given campaign/creative draft F send trade scoop Havelaar products Brandon Baumgart IBS 1c P5 Version 1 27 January 12 Mrs. Daymond Table of contents 1. debut 2. Campaign apprise 3. Creative brief 4. Budget and time lining 5. snappishness board 6. Conclusion Introduction In this task you design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief mediocre trade scoop Havelaar. Fairtrade since 1988 scoop shovel Havelaar insertion was founded in 1988 by Nico Roozen and Frans van der Hoff in response to an urgent call of burnt umber farmers in Mexico. Aid is good, but a up advanced value for our coffee is better. consequently we dont need to bedevil or hand, they argued. With a elegant charge for coffee beans, small farmers crawfish matters into their impart hands. I accept you will chance on as much I will with typing this report. Campaign brief d testifyplay to the proposed campaign The liquid ecstasy Havelaar Foundation grants since 1988 in the Netherlands, a hallmark of coffee at a elegant price for producers in the market.The initiative was developed in hearing between Mexican coffee farmers and a Dutch aid brass. The organization is supercharge supported by ICCO, an interchurch organization for development. The initiative was copied liquid ecstasy Havelaar is now overly the name of the only independent bonny trade mark off for foods whose producers in Latin America, Africa and Southeast Asia by buying a higher price than the world price is paid. On top producers receive a premium as an extra.The name comes from the nurse Max Havelaar (1860) by Multatuli, which injustice is do of coffee farmers in the former Dutch East Indies. The mark guarantees that organizations of small farmers or plantations in developing countries receive a fair price for their products. Although the mark, partly because of his name, oddly evokes associations with coffee, it is alike found in ice cream, tea, chocolate, honey, cocoa, fruit juice, rice, wine, beer, sugar and fruit. Include the strain Oke, under that name bananas, oranges, pineapples and mangoes sold, may Fairtrad e / Max Havelaar nock.In addition there are opposite brands such as Ben & Jerrys (ice world one C% fairtrade), Verkade, Swiss Noir (chocolate), Penotti (chocolate spread) and Fair Trade accredited (an array of products). There are also several supermarkets (such as Albert Heijn Pure and true and Lidl Fair Globe) that choose to ap specify fruit to sell under their own brand of course Fairtrade / Max Havelaar pronounce. In January 2010, the supermarket chain PLUS the largest commitment to fair trade made. From this date all bananas nonnegative sells Fairtrade / Max Havelaar sure. In 2011, the SPAR supermarket organizations and supple followed suit.The foundation itself is acting in any of these products, it provides only the label that guarantees a fair trade. In 2004, 3% of the Dutch coffee and 2% of the Belgian coffee certified under the Max Havelaar label. In many countries there are foundations that like intention and same working method. The Max Havelaar label is now (2009) in some 23 countries and used products come from some 55 countries. Of these, approximately a half million farmers directly (and workers) benefit. These organizations have joined the multinational Fairtrade Labelling Organizations (FLO).The Fairtrade mark (the international version of the Max Havelaar label), with 2006 revenue growth of 40%, the largest change magnitude was in the joined States where coffee sales quadrupled. In January 2006, the Max Havelaar label a big campaign in the Netherlands to centre on products with its brand to establish. The advertize slogan no discount, but advantage, with a nictitation referring to the price war between the Dutch supermarkets, indispensablenessed the label to highlight that the products are more expensive, but that a portion of the proceeds benefit the producers them. we are spillage to do it big than in 2006.We unavoidableness more plenty to be apprised about the prodcuts they buy. We are going to visual aspect in ou r commercials small movies about were their tatty coffee comes from and where our coffee comes from. Also we are making a FaceBook page and a Twitter page to keep them updated. Objectives To join on awareness of the product through publicizing from 36% to 46% by the end of the year 2012. And that more people buy our products. Target markets Is everybody who does the foodstuff and anyone who go throughingly lives and want to meet others with the same respect that you take yourself expect from others.Product/service specification like a shot you can find the Max Havelaar Fairtrade prick not only coffee but a wide range of products such as chocolate, fruit, wine, tea, spices and even on ice and peanut butter. Also adorns the label on products such as cotton clean towels, blankets, shirts and curtains and flowers. The Max Havelaar Fairtrade tell is the only regulation that the Triple P of sustainable development People, artificial satellite and increase completely covers. through a guaranteed fair price creates the label aloofness for both economic development and surroundal improvement and fond progress.Fairtrade system that wanton aways it a unique model with the highest standard for sustainable development. People The identity of the Max Havelaar label is primarily associated with social justice. Respect for forgiving rights and labor standards, according to the Charter and Conventions of the United Nations, are the starting point. But social progress is not as the undercoat for prosperity and ecological health is destroyed. major planet Farmers realize that is why many organizations fun to organic farming. Part of the products with the Max Havelaar Fairtrade Mark also has an organic label.But the Max Havelaar label itself represents a healthy environment. Dealing with soil, water, air and biodiversity in Fairtrade bound by rules. canonic standards to be met as a measure up for certification. The system also offers guidelines for further i mprovement. Profit And the financial area, because thats not without. The space created by a fair reward for goods supplied. Through better trading conditions to improve wretched farmers Fairtrade gradually their living standards. They have tools at hand to invest in their trading operations and their environmental performance, with organic certification oftentimes represents the pinnacle.Fairtrade in the third P belongs right there. He suggests farmers are able to depone the future to work on sustainable development. Creative brief Background/ entrance We are Cherry Red, one of the most efficient advertising agencies. established in 1991 we strive to offer the greatest service possible putting the leaf node at the centre of business. Target markets Is everybody who does the grocery and anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others. Women reply most favourably to social function messages.Design marketing ma terials aimed at women. The age chemical group 25-34 respond more favourably to socially responsible messaging. People identify with fair wages and employee treatment. Wealthy people and people who buy gifts often tend to do it online and in boutiques. A great website, product reviews, and well-trained sales people will booster you sell. Promotional/advertising objectives Create consumers ask and awareness for the Fair trade products Max Havelaar proud to be fair. Promotional/advertising proposition That the products they buy must confront fair too the farmers and for the customers. Support Fair trade * Empowerment * Poverty * conservation * Social improvement * Clean environment * Development * Transparency * Co-operation These points will make a better world. Tone of voice Serious, friendly, green, everyday and FAIR. Mandatory inclusions Max Havelaar fair trade logo, Max Havelaar website, uncommitted at the better supermarket. Budget and time Promotional Designs For Campai gn Costs logo DesignEmail DesignPostersLeaflet DesignNewspaper Advert DesignWebsite DesignCommercial on TV 50. 00160. 00 395,48 (25 need at 15,82 each)140 (2000 needed at 7p each)900300 paid for the year 11. 00 supreme Budget Of ? 15. 000,00 Total Cost ? 12. 945,48 We want the ads come out in the holiday period because people will give and buy more in this season because it stands for togetherness, joy, giving and warmth for fellow creature. Conclusion This was a very interesting task. Now I know more about how too make a simple promotional campaign. And also know more about Max Havelaar Fairtrade products. Such as that Max Havelaar is not a brand. Max Havelaar Foundation is part of an international umbrella Fairtrade Labelling Organizations (FLO). I hope you have leared as much as I have.